Afro-Latinas exist. We have always existed. Yet, for too long, mainstream Latinx representation has erased or sidelined our stories, leaving many of us wondering where we fit in. The truth is, Afro-Latinas are an integral part of Latin American history, culture, and identity. It’s time to celebrate our Blackness just as much as our Latinidad and amplify the voices that have been ignored for too long.
The History They Don’t Teach Us
Afro-Latinas are the descendants of African people brought to Latin America through the transatlantic slave trade. Today, Afro-descendants make up significant portions of the population in countries like the Dominican Republic, Brazil, Colombia, and Cuba. Yet, our contributions—whether in music, politics, literature, or activism—are often erased or misrepresented in mainstream narratives.
From Celia Cruz’s legendary impact on salsa to Amara La Negra’s unapologetic embrace of her Afro-Latina identity in entertainment, our influence is undeniable. But why is it still so hard to see ourselves reflected in Latin media?
The Lack of Representation in Media & Culture
When we think about Latinx representation in Hollywood, novelas, and mainstream media, we mostly see light-skinned, European-featured actors. Dark-skinned Afro-Latinas are rarely given leading roles, and when they do appear, they are often cast in stereotypical or secondary roles.
This lack of representation perpetuates the idea that being Latina means looking a certain way—lighter skin, straight hair, and Eurocentric features. But the reality is that Latinidad is diverse. We need more stories, more visibility, and more inclusion for Afro-Latinas in all aspects of culture and media.
Embracing Our Afro-Latina Identity
For many Afro-Latinas, embracing both our Blackness and our Latinidad can feel like a struggle. Some of us have been told we’re “too Black to be Latina” or that we “don’t look the part.” The truth is, there is no single way to be Latina. Our history, skin tones, hair textures, and cultural influences are all valid.
To embrace our full identity, we have to reject the idea that we have to choose between being Black and being Latina. We are both. We exist at the intersection of cultures, carrying the resilience of our African ancestors and the vibrancy of our Latin roots.
How We Can Amplify Afro-Latina Voices
If we want better representation, we have to actively work toward it. Here’s how we can support and uplift Afro-Latina voices:
-
Support Afro-Latina-Owned Businesses & Creators – Whether it’s buying from Afro-Latina entrepreneurs, following content creators, or engaging with their work, every bit of support helps amplify our voices.
-
Call Out Colorism in Our Communities – Conversations about race and colorism need to happen within our own families and circles. The sooner we acknowledge it, the sooner we can break the cycle.
-
Celebrate Afro-Latina Stories – Read books, watch films, and listen to music created by Afro-Latinas. Share their work and make space for their narratives.
-
Be Loud About Representation – If brands, media companies, and organizations aren’t representing Afro-Latinas, call it out. Demand better.
Final Thoughts
Afro-Latinas are here, and we are reclaiming our space. Our heritage is rich, our culture is powerful, and our voices deserve to be heard. It’s time to celebrate every shade, every curl, and every story that makes up the beauty of Afro-Latina identity.
Representation isn’t just about visibility—it’s about validation. And we are more than enough.
